This study looks at the roles played by a number of Cumbria-focused community management Facebook pages and analyses the nature and extent of interaction between the various ‘communities’ who read and contribute to those pages. In particular, it considers how the farming-related Facebook pages sit within the context of other, more general regional pages, and points to how this might be more useful in the future. For a copy of the full report, you can download the PDF here.

Case Study: Facebook page use by the Cumbrian farming community